Rapid Substitution

A strategy to slash the use of oil in the US, reduce pollution and greenhouse gases, and save trillions of dollars to turbocharge the transition to clean energy. 

The Basics of

rapid SUBstitution

Reduce Oil Demand

Rapid reduction of oil demand through economic, political, commercial, and grassroots actions.

generate savings

Reduced demand crashes the price of oil - saving all energy users/consumers/commercial sectors billions of dollars.

Invest in green economy

Lower oil prices could allow the government to capture some of that savings - and reinvest in the green economy.

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Accelerating the Energy Transition

Our Work

Rapid Substitution has a lot of moving parts - read our deep dive to see how it works!

The Team

We are passionate about this work - find out why!

The Math

Click here to learn more about the math behind Rapid Substitution!

Oil Rig Truck

Are We Approaching A Permanent Collapse Of Oil Prices?

Why The ‘Rapid Substitution’ Of Fossil Fuels For Renewables Will Crash Oil And Save Consumers Money.

historical examples

When has the price of Oil crashed before?

Car suspension and exhaust pipe
CAFE Standards

In 1978, the implementation of the Federal CAFE standards contributed to a sharp decline in oil demand that resulted in much lower oil prices for almost a decade.

Wall street sign in New York with American flags and New York Stock Exchange background.
Great Recession

In 2008, when wallets got tight, people stayed home, causing the demand for oil to crash – and with it the price.

Virus pandemic cells or bacteria molecule concept. Germs, bacteria, cell infected organism.
COVID Pandemic

In 2020, the COVID-19 Pandemic rapidly destroyed demand for oil – and caused oil prices to plummet.

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Calculate the Savings of Rapid Substitution

If half of the 194 million cars in the United States were replaced with equivalent zero emission vehicles, how much oil and money would be saved? How about if delivery trucks, tractor-trailers, or buses were replaced?

You can use the Rapid Substitution calculator to create substitution scenarios that accelerate the energy transition away from fossil fuels!

Consider the following example scenario:

Based on 0 Million More EVs
Gas Powered Vehicles Substituted for Electric Vehicles
Saves 0 Million Barrels↓
Total Barrels of Oil Saved in this Scenario
Oil Demand Down 0 %↓
Results in This Reduction in Oil Demand
$ 0 Billion USD Saved
Results in Annual Savings for US Consumers

The latest Rapid Substitution


Riding on Electrons

Guest blog post by Mehak Vashisth and Ian Gray Seventy-five years ago, Pittsburgh became a leader in the movement for clean air and water. Today,

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😯Check out 😯this useful new 📊factsheet from the Biden Administration on how the President's economic plan drives America's 🇺🇸EV manufacturing boom!

⚙️ 🚗 🔋 ⚡️ 🚖 🔌 🪛 🔧


"If perfected, the method could charge an electric vehicle’s battery 90 percent within ten minutes, solving an issue skeptics have long had about electric vehicles."

More #Evs = cheaper gas. Innovative infrastructure is critical to #RapidSubstitution


Investments like the #InflationReductionAct are driving the energy transition. #RapidSubstitution is a strategy to do just that, reduce pollution, and save trillions of dollars to turbocharge the transition to clean energy.


⚡️Great rundown by @andevers6 and @CNBC on the challenges and triumphs of ZETA member @Rivian!🔋


🚨Don't forget to check out the video! 🚨


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